Anyone who is worried about their privacy.
In todays world no one can be completely private, he agrees.
The CSO article about stealing a dead mans shopping card. He is saying even when your dead your privacy can still be taken away.
The last paragraph has some ethos and pathos when he is talking about how business will have to change. an example of ethos is the sentence that starts with "If companies remain complacent..."
I would say yes it is a very factual article written in the Harvard Business Review which is a credible service. It is only 3 years out of date so it still is relatively modern,and very comprehensive as long as your are mildly knowledgeable of the topic.
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